What Is Content Marketing? 8 Methods of Content Marketing
Content Marketing
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| What is content marketing |
Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience, and ultimately, to drive profitable customer action. The goal of content marketing is to build trust and credibility with your audience, and to establish your brand as a thought leader in your industry.
There are many different types of content that can be used for content marketing, including blog posts, articles, social media posts, videos, podcasts, infographics, and more. The key is to create content that is valuable and relevant to your target audience, and to distribute it through the appropriate channels.
Effective content marketing requires a content marketing strategy that outlines your goals, target audience, and the types of content you will create. It also involves regularly creating and distributing high-quality content, and measuring and analyzing the results to determine the effectiveness of your efforts.
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Earn Money with Content Marketing
Here are some steps you can take to earn money with content marketing:
Define your target audience: Clearly identify who you want to reach with your content. This will help you create content that resonates with your audience and meets their needs.
Identify your goals: Determine what you want to achieve with your content marketing efforts. Do you want to drive sales, increase brand awareness, or something else?
Create a content marketing plan: Develop a plan that outlines the types of content you will create, how you will distribute it, and how you will measure its success.
Produce high-quality content: Create valuable, informative, and engaging content that addresses the needs and interests of your target audience.
Promote your content: Use social media, email marketing, and other channels to promote your content and reach your target audience.
Use calls-to-action: Include calls-to-action (CTAs) in your content that encourage your audience to take a specific action, such as making a purchase or signing up for a newsletter.
Monitor and analyze your results: Use analytics tools to track the performance of your content and identify areas for improvement. This will help you refine your content marketing strategy and maximize its effectiveness.
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30 content marketing statistics
Here are 30 content marketing statistics to consider:
Content marketing costs 62% less than traditional marketing and generates about 3 times as many leads. (DemandMetric)Brands that prioritize blogging are 13x more likely to see positive ROI from their marketing efforts. (HubSpot)Companies that publish 16 or more blog posts per month get almost 3.5x more traffic than companies that publish 0-4 monthly. (HubSpot)LinkedIn is the best platform for B2B content marketing, with Twitter in second place. (Content Marketing Institute)Visual content is more than 40 times more likely to get shared on social media than other types of content. (HubSpot)Articles with images get 94% more total views than articles without images. (Buzzsumo)40% of people will respond better to visual information than plain text. (Zabisco)The average person reads only 20-28% of the words on a webpage. (Nielsen Norman Group)Headlines with numbers perform better than headlines without numbers. (CoSchedule)Longer content (2,000+ words) tends to perform better in Google search results. (Backlinko)The average word count of a Google first page result is 1,890 words. (Backlinko)Landing pages with video have an 80% higher conversion rate than those without. (WordStream)Email marketing has an average ROI of 4400%. (Campaign Monitor)Personalized email subject lines are 26% more likely to be opened. (Campaign Monitor)The average open rate for welcome emails is 82%. (Campaign Monitor)The use of emojis in subject lines increases open rates by 45%. (HubSpot)Adding video to email marketing can increase click-through rates by 200-300%. (Campaign Monitor)The average person spends more than 5 hours a day on their phone. (Flurry)Mobile devices account for about half of all global web page views. (Statista)53% of emails are opened on mobile devices. (Campaign Monitor)48% of consumers start mobile research with a search engine. (Smart Insights)
Video marketing can increase conversions by 86%. (Wyzowl)Adding a video to a landing page can increase conversions by 80%. (Unbounce)90% of consumers find video helpful when making purchase decisions online. (VideoBrewery)YouTube has over 2 billion monthly active users. (YouTube)Video is the most popular content type on social media, with Facebook, Instagram, and Snapchat all prioritizing video in their algorithms. (Hootsuite)Podcasts have a higher completion rate than video. (HubSpot)The average person spends about 6 hours and 48 minutes per week listening to podcasts. (Edison Research)The average American spends about 24 hours per week online. (Hootsuite)82% of consumers feel more positive about a company after reading custom content. (Custom Content Council)
Content Marketing Pillars Overview
The four pillars of content marketing are often said to be:
Strategy: This is the overall plan for how your content marketing will support your business goals and objectives. A good content marketing strategy will take into account your target audience, the types of content that will be most effective, and the channels through which you will distribute your content.
Creation: This is the actual process of creating content that will be shared with your target audience. This might include writing blog posts, creating videos, designing infographics, and more.
Distribution: Once your content is created, it needs to be distributed to the right people. This could include publishing your content on your own website, sharing it on social media, or sending it out in email newsletters.
Measurement: Finally, it's important to measure the success of your content marketing efforts. This can include tracking metrics such as website traffic, engagement, and conversions. With this information, you can make data-driven decisions about what's working and what's not, and adjust your strategy accordingly.
It's worth noting that these four pillars are not rigid and can vary depending on the business, industry or audience you are targeting
Content Marketing Methods
Some common methods of content marketing include:
Blogging: Creating regular blog posts on topics related to your industry or business can help establish your brand as a thought leader and attract visitors to your website.
Social Media Marketing: Using social media platforms such as Facebook, Instagram, Twitter, and LinkedIn to share your content and engage with your audience.
Video Marketing: Creating videos, such as product demos, explainer videos, or vlogs, can help to build trust and increase engagement with your audience.
Infographics: Creating visual content such as infographics can make complex information more accessible and easy to understand.
E-books and Whitepapers: Creating longer-form content such as e-books and whitepapers can help to establish your brand as a trusted resource and generate leads.
Email Marketing: Sending out regular email newsletters or marketing campaigns to subscribers can help to keep your audience engaged and drive traffic to your website.
Case studies: Showcasing real-world examples of how your products or services have been used to solve specific problems can be a powerful way to build trust and credibility.
Podcasts: By creating a podcast, you can share valuable insights, and expert advice on a particular topic, and build a loyal listenership.
The methods you use will depend on your audience, your industry, and your goals for your content marketing campaign, it's also good to measure the results and adjust according to it.
